Our mission

The employer branding profession is still widely misunderstood, and appreciation of its business impact is highly varied. The employer brand community is significant – over 15,000 globally – but still highly fragmented. Industry education has mainly been driven by vendors, and internal practitioners don’t always have the time (or the platform) to share and benchmark their practices.

We wondered if there was a way to strengthen the global community and raise the understanding of employer branding. So we decided to start Employer Brandwagon, a site dedicated to providing practical and useful insights into what global employer branding leaders are doing, so we can learn from, share and leverage that expertise.

We focus on the trending topics within employer branding but provide more nuanced, deeper perspectives than what exists today. Our internal champions showcase their achievements, challenges and failures to better the global employer brand community and themselves.

All this pushes our collective thinking, empowers us to build on what we’re doing today, and arms us with confidence and evidence for what we can do tomorrow. If we can help accelerate the transmission of good ideas even a little bit, that could be a big deal across this small but powerful (and growing!) industry.

This community is hosted by Elle Green. Elle is an employer brand thought leader and pioneer, with over 15 years’ experience building award-winning employer brands and creating global talent attraction strategies with an emphasis on culture, values and learning.

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Are you an employer brand practitioner, or responsible for employer branding at your organisation? If so, apply to join our live community focussed on enabling EB to bring cross-functional partners to the table, communicate the impact of EB to stakeholders and build a sustainable employer brand.

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