Head of Global Employer Brand & Organic Social Media, Asana

Ashley Waxman


Public Speaking

Marketing Communications

Recruitment Marketing

Employer Branding

Organic Social Media

Internal Communications

Integrated Marketing


Ashley Waxman is the Head of Global Employer Brand & Organic Social Media at Asana, a work management platform that helps teams orchestrate their work so they can achieve their biggest goals together. At Asana, she leads a team that builds and grows Asana’s brand through unlocking powerful human stories and amplifying the company’s mission, culture, and talented teams. With a deep background in marketing and communications, Ashley believes in applying tried-and-true marketing strategies and tactics to the world of talent attraction and engagement. Prior to Asana, Ashley built the employer brand function from the ground up at MuleSoft, seeing the company through its IPO and acquisition by Salesforce

Social Media