Brie Mason

About

Employer brand thought leader and pioneer in the Australian market, with over 15 years’ experience dedicated to building multi-award winning employer brands in the APAC region. Working within creative agencies, RPO’s and leading inhouse global employment brand teams, she drove a monumental transformation of Telstra’s (one of Australia’s largest co’s) employer brand. With ground-breaking work in employer brand and attraction strategy, exemplified by showcasing employees as advocates, she is passionate about uncovering what makes businesses a unique place to work. Today, Brie runs an employer brand consultancy and aims to create greater awareness and understanding of the value employer branding brings, when there’s a holistic strategy that spans across the employee lifecycle – we’ve come a long way since recruitment marketing!