Founder, Employer Brand Mason

Brie Mason

Interests

Employer brand strategy

EVP

digital marketing

content marketing

talent journeys

recruitment marketing

employee advocacy

market research

About

Employer brand thought leader and pioneer in the Australian market, with over 15 years’ experience dedicated to building multi-award winning employer brands in the APAC region. Working within creative agencies, RPO’s and leading inhouse global employment brand teams, she drove a monumental transformation of Telstra’s (one of Australia’s largest co’s) employer brand. With ground-breaking work in employer brand and attraction strategy, exemplified by showcasing employees as advocates, she is passionate about uncovering what makes businesses a unique place to work. Today, Brie runs an employer brand consultancy and aims to create greater awareness and understanding of the value employer branding brings, when there’s a holistic strategy that spans across the employee lifecycle – we’ve come a long way since recruitment marketing!