
Founder, Employer Brand Mason
Brie Mason
Interests
Employer brand strategy
EVP
digital marketing
content marketing
talent journeys
recruitment marketing
employee advocacy
market research
About
Employer brand thought leader and pioneer in the Australian market, with over 15 years’ experience dedicated to building multi-award winning employer brands in the APAC region. Working within creative agencies, RPO’s and leading inhouse global employment brand teams, she drove a monumental transformation of Telstra’s (one of Australia’s largest co’s) employer brand. With ground-breaking work in employer brand and attraction strategy, exemplified by showcasing employees as advocates, she is passionate about uncovering what makes businesses a unique place to work. Today, Brie runs an employer brand consultancy and aims to create greater awareness and understanding of the value employer branding brings, when there’s a holistic strategy that spans across the employee lifecycle – we’ve come a long way since recruitment marketing!
Articles

4 MIN READ
How to Build (or Rebuild) and Deliver a Credible EVP in the Current Market

4 MIN READ
Is Now the Right Time to Refresh Your EVP?

4 MIN READ
Transitioning from Reactive Recruitment to Proactive Attraction

5 MIN READ
Employee Advocacy: The Most Powerful Voice for Your Brand Comes from Within

4 MIN READ
Money Talks, but it Isn’t the Be-all and End-all of Attracting Great Talent

5 MIN READ