Director, Grace Blue Partnership

Erin Maxin


Brand strategy and implementation

Recruitment marketing and talent attraction

Complex global activations and change management

Data-driven insights

Digital & social storytelling

Content & channel strategy

Employee advocacy programs


Erin is a talent brand and marketing leader, both of which are an absolute labor of love for her. Erin is currently the Director of Grace Blue Partnership and her previous role was the Global Employer Brand leader at EY where she was responsible for leading efforts to attract top talent in 150 countries globally and supporting the delivery of EY’s ambition to be the world’s most favored employer. Erin’s focus included leveraging EY’s employer brand to create sustainable, long-term value and competitive advantage for EY. She’s a zealous futurist, prolific question-asker and crossfit enthusiast who loves to cook, eat, read mystery novels and watch Sylvester Stallone movies. It’s possible the entire Rocky IV soundtrack appears in her running playlist.

Social Media