Global Employment Brand Leader, EY

Erin Maxin

Interests

Brand strategy and implementation

Recruitment marketing and talent attraction

Complex global activations and change management

Data-driven insights

Digital & social storytelling

Content & channel strategy

Employee advocacy programs

About

Erin is a talent brand and marketing leader, both of which are an absolute labor of love for her. As the Global Employer Brand leader at EY she is responsible for leading efforts to attract top talent in 150 countries globally and supporting the delivery of EY’s ambition to be the world’s most favored employer. Erin’s focus includes leveraging EY’s employer brand to create sustainable, long-term value and competitive advantage for EY. She’s a zealous futurist, prolific question-asker and crossfit enthusiast who loves to cook, eat, read mystery novels and watch Sylvester Stallone movies. It’s possible the entire Rocky IV soundtrack appears in her running playlist.